Timothy Tyler, PT, MS, ATC did not believe in selling products. He had Biofreeze® products in his practice, but he rarely talked about them.
Tyler observed that some of his patients self-discharged due to pain. Tyler examined the rate of self-discharge and found the average self-discharge rate for the past three-year period was 6.5%.
As an experiment, he began applying Biofreeze Pain Relieving Spray on patient’s area of chief complaint at the end of their initial and each subsequent visit. The patients also performed therapeutic exercises, and received both appropriate manual therapy and appropriate modalities. For their home care, they received Biofreeze Spray with the instructions to use it three times a day at regularly spaced intervals and not to use it in conjunction with any other form of cryotherapy or heat therapy.